The New 2017 Guide to SEO: Google is More Than an Algorithm by Nick Soliz

Author:Nick Soliz [Soliz, Nick]
Language: eng
Format: azw3
Publisher: ROI eBooks
Published: 2017-03-22T04:00:00+00:00

Chapter 5: How to Handle Off-Page SEO

This is the basic strategy you will use for your on-page SEO then. But what about link building? How has that changed in recent years?

Once again, the key is to focus more on quality rather than quantity. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. This allows you to tell Google that you didn’t ask for the low quality links and thus prevent them from affecting your ranking (the fact that tools like this exist show that Google does still support good SEO, by the way!).

Once you’ve removed all your low-quality links, you then need to start looking for high-quality links. Which ones are those?

Simple: they’re the ones that follow all of the advice that we gave in the last chapter on on-page SEO. These should be sites that are relevant to your niche/industry but also that are filled with the very best quality content and that seem to have an actively engaged user base. In other words: look for the very best sites in your niche! Make your site as good as theirs and then approach them for a link.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.